Yes, it is true that America’s network operators should
open up their networks, but at the same time it is not impossible to create
consumer based applications for today’s infrastructure. One reason why wireless
applications have not gone mainstream yet, is that fact that consumer are not
at the table yet. More that more than 90% of the North American population has
regular phones and they exclusively use their phone to do phones calls (voice
calls). All the hype in the business press about applications, wireless
entertainment, business applications, and even wireless marketing is confined
to the business community. As a result there is not real consumer pressure to
“open up the networks” because consumers just don’t care.
Enter: the iPhone
For everyone that has ever played with an iPhone it becomes
blatantly obvious what they had been missing all these years. Within second
entertainment, songs, traffic, weather, and headline news are at your
fingertips. The internet is readily available, and easy to navigation, and
email message appear magically.
The iPhone has shown the world what is possible when it
comes to wireless entertainment, and they created what the industry has been
trying to achieve (and been talking about) for years. This has woken up the
giant Google, and they quickly announced a new operating system, and a
potential Google phone.
In 2008 the US government is licensing more wireless spectrum to the world through an auction
process, and many believe that Google has the ambition and deep pockets to win
the bid. If they do, they will be able revolutionize the way we use mobile
phone. If they rely on their existing business model, they could give away the
minutes (data + voice) for free, and charge a minimal amount for the hardware.
All revenues would come from advertisements to the wireless desktop.
Within 2 years Google could easily become a very relevant
player in the market.